First, we get to know everything we can about your business and the challenges it faces. We listen. We ask questions. We challenge you if we feel we need to.We then need to get you excited about your business. We aren’t all about pretty pictures (although we can produce some pretty nice ones!). Words are equally important to us – it’s difficult to communicate effectively without them. The approach needs to be thoughtful and believed. Trying to be too clever or over-complicated doesn’t work. The aim is always to get people engaged because ultimately they are the communicators that carry the words needed for success.